First multichannel system dedicated to franchising


Years of experience


Developed formats


Matched sectors


Companies supported for internationalization

+ 25

Years of experience


First multichannel system dedicated to franchising

+ 700

Developed formats

+ 50

Matched sectors

+ 100

Companies supported for internationalization


International partners


Consulting unit create value to companies that want to duplicate their successes through business format with strong identity. It checks strategies, engineerization, cultural changing and the competitive international placement of companies to launch ambitious challenges to the market.


Communication unit give to franchisor the opportunity to develop own network through integrated platform AZ Franchising, a prime channel in the affiliation world that allow to catch at best the demand of franchisee.

Financial Advisory

Financial advisory elaborates network development strategies throught business due diligence, research of new financial or commercial partners and support sector entrepreneurs in their operations of acquisition or cession of companies giving them financial resources thanks to AZ Franchising Fund.

The expert of Business Format Franchising

WM Capital, a business qualified in the creation and development of Business Format, support companies in their own growth process through the development of networking system in Italy and abroad, providing industrial and operative know-how and a network. During this 25 years WM Capital approached more than 700 brand belonging to 50 different sectors.

The company works also in multimedia sector with the brand AZ Franchising, an expression of homonymous magazine and web site www.azfranchising.com

Through financial advisory unit WM Capital assists own clients in corporate finance area and through AZ Franchising Fund supports real economy of growing made in Italy companies.

Since 2012, WM Capital with his know-how gained entered in Healthcare sector with the “Farmacia dei servizi Dr. Fleming”, conceiving the wellness as an added value for networks. As a consequence born the innovative project “Box della Salute”, a multi-diagnostic that allow let to do a check up on your own exploiting new artificial intelligence and digital innovation technologies, proving that this is a strategic solution for businesses, pharmacies and new places of wellness.


“The choice of franchising as a business model for the development of Helbiz in the retail sector is an integral part of our strategy which has as its objective the localization of micro mobility services. This has led us to identify in WM Capital the partner who has best interpreted the needs and potential for market expansion and business scalability “.

Salvatore PalellaCeo of Helbiz

“The project with WM Capital has a strong relevance for our Group for the further growth of our commercial network and the consolidation of our brand awareness on the Italian territory. Today, only 2 years after its establishment, we have 8 active owned stores and 2 opening ones and together with WM Capital we will evaluate the opportunity for further development through the franchising method “.

Roberto PanfiliDirettore Generale di Portobello

“We continue a ten-year collaboration with AZ Franchising, a useful and necessary tool to achieve the goal in the retail sector”

Luciano CimminoPresidente Pianoforte Holding

“The collaboration with WM Capital is an opportunity for us to get out of the paradigm of the mere sale of products to enter into a holistic logic of social responsibility, from respect for the environment, to the protection of work, to the social role of the proximity points in small and large communities “.

Massimo Tenani ed Emanuele FedeliAmministratore delegato di Sbabam Srl , Amministratore unico di Sbabam Point Srl

“Abbiamo colto con grande interesse questa opportunità che ci permette di entrare nel mondo franchising e sfruttare appieno le potenzialità che il mercato offre anche grazie alla collaborazione con Zebra Technologies ed Epson che hanno soluzioni specifiche per il retail”.

Dino NataleAmministratore Delegato di Finlogic

“When I made the decision to replicate the Del Mare 1911 model through a Franchising project, I thought it appropriate to make contact with some specialists in the sector. During this analysis I had the good fortune and pleasure of meeting Dr. Fabio Pasquali, with whom I immediately established a relationship of esteem, trust and unity of purpose. I am sure that this agreement between our companies will lead to the desired successful result with mutual satisfaction. ”

Armando Del MareCeo and Founder of Del Mare 1911

This post is also available in: Italian

WM Capital SpA

Sede Legale: Via Cusani, 10 – 20121 Milano, Italy

Email: amministrazione@wmcapital.it

PEC: amministrazione@pec.wmcapital.it

Tel.: +39

Consulenza Franchising

This post is also available in: Italian