Our method

The method registered and filed by AZ Franchising is the one of 5 levers of the franchise, an analysis that takes into consideration 5 key variables for creation or growth of a franchise business.


The brand is the first fundamental step to set up the franchising network and be successful. It carries out the corporate’s image, values, and ethics. It makes quality and corporate’s characteristics immediately recognizable


The engineering of the processes is the base of the proper functioning of a franchise network. All the operations must be tested and standardized while the costs should be easily computable. Moreover, thanks to the engineering of the process it is possible keeping the control of all the chain stores, thus ensuring the quality of service and higher management efficiency.


The franchisee is the sales rap of the franchisor in a specific area.  Hence, careful training provided by the franchisor to the fanchisee and its employees is crucial. The training aims firstly to share and pass on values, mission, vision and, further, teaches the business operations.Thus, realize the importance of appropriate training is crucial to organize and properly build a long-lasting relation between the parent company and its affiliates.


Meanwhile, the franchise network takes the distribution channel role, the parent company handles with collecting data from the affiliates about the market needs, commercial issues and thereby develops new solutions and commercial offers.

The research and development activity are crucial to anticipate the customers’ needs and forecast potential issues.


Since you run franchising, you are asking someone else to invest in your business, even if he doesn’t know you. The potential investor, at any expertise level, will assess the risks-return ratio. As a result, the business must be set up as profitable and durable.

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WM Capital SpA

Sede Legale: Via Cusani, 10 – 20121 Milano, Italy

Email: amministrazione@wmcapital.it

PEC: amministrazione@pec.wmcapital.it

Tel.: +39

Consulenza Franchising

This post is also available in: Italian